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Month: January 2019

Millennial Mania: Courting and Keeping the Most In-Demand Demographic

MILLENNIAL MANIA: COURTING AND KEEPING THE MOST IN-DEMANDDEMOGRAPHIC Blog Post Millennial Mania: Courting and Keeping the Most In-Demand Demographic Life stage differences drive most decisions Facebook LinkedIn Twitter Pinterest Mark Keeton, Vice PresidentSolution Management Ah millennials. Everyone wants them and there are many, many articles, books and consultants dedicated to dissecting exactly what this demographic … Read moreMillennial Mania: Courting and Keeping the Most In-Demand Demographic

Simplifying Trade Shows + Events: An Easy Guide

SIMPLIFYING TRADE SHOWS + EVENTS AN EASY GUIDE Blog Post Simplifying Trade Shows + Events: An Easy Guide Convert your trade show experience into quantifiable ROI Facebook LinkedIn Twitter Pinterest Peter Eberly, DirectorProduct and Vertical Marketing Planning a trade show or event is a huge investment of time, energy and money. Once you’ve made the … Read moreSimplifying Trade Shows + Events: An Easy Guide

The Difference Between Procurement and Purchasing

THE DIFFERENCE BETWEEN PROCUREMENT AND PURCHASING Blog Post The Difference Between Procurement and Purchasing Don’t use these terms interchangeably — they’re different Facebook LinkedIn Twitter Pinterest David Daffner, Vice PresidentManaged Services While confusing procurement and purchasing isn’t the biggest faux pas you can make, it’s worth the time to learn the difference between the terms. … Read moreThe Difference Between Procurement and Purchasing

Flash Retailing Flourishes

FLASH RETAIL FLOURISHES Blog Post Flash Retail Flourishes Pop-up stores might be temporary, but the trend has staying power Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Who would have thought something called The Ritual Expo would eventually lead to a worldwide retail phenomenon estimated to be valued at $50 billion? Patrick Courrielche’s “ultimate hipster … Read moreFlash Retailing Flourishes

B2B Personalization: A Closer Look at Firmographics

B2B Personalization: a closer look atfirmographics Blog Post B2B Personalization: A Closer Look at Firmographics Applying Customer Details to Drive Higher Engagement and Response Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Personalization is no longer an optional, nice-to-do-if-you-get-around-to-it component of your marketing plan. It’s essential and it must be well executed. When your audience … Read moreB2B Personalization: A Closer Look at Firmographics

B2B Personalization: Evolve or Be Left Behind

B2B Personalization: evolve or be left behind Blog Post B2B Personalization: Evolve or Be Left Behind Business-as-usual approach could put you out of business Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Back in the day, a good majority of B2B companies sold products and services face-to-face. That’s a very personal approach, but also expensive, … Read moreB2B Personalization: Evolve or Be Left Behind