ARE YOU DELIVERING
Director of Marketing
No one can deny the impact Amazon has had in raising expectations when it comes to online experiences. And it’s not just consumers who feel this way. After years of exposure to convenient, intuitive shopping on Amazon’s website, we now expect those features in our B2B life too.
By the numbers: According to Salesforce Research, 82 percent of business buyers want the same experience as when they’re buying for themselves. Nearly 70 percent expect an Amazon-like buying experience … and close to the same amount have switched vendors to get it.
Quick self-check quiz
If you have an internal ordering site, like a company store or intranet portal, where employees, field agents or retail partners access items like signage, corporate identity material, promotional products and more, this short quiz is for you.
- How many different vendors are involved? Too many vendors may mean higher supply chain costs because you’re not benefiting from economies of scale. Consolidate with a large national partner who offers products and services in multiple categories.
- Do users have an individualized experience? Don’t force users to wade through irrelevant products. Instead serve up exactly what they need, remembering previous order details for easy replenishment. Where applicable, allow local customization.
- Is branding consistent across all channels? Spot-check the output of your site before you answer this question, rather than rely on blind faith. One of the key benefits of making an ordering site available to staff and channel partners is the ability to control your brand.
Want to learn more?
Check out this video featuring a client who needed a signs and graphics solution for their 1,300+ retail locations that encompassed sourcing, coordination and distribution. Read this white paper on Managing Brand Consistency which takes a closer look at retail signage from the warehouse to the window display.