Cards Galore: An Insider's Guide to the Evolution of HOliday Cards
Janet Westerlund, Vice President of Marketing
The Occasions Group
Holiday cards have been a staple for generations, but as digital communication established its place in everyday life, the number of people sending cards for the holidays dropped.
Although the volume of holiday cards may have slowed during the past couple of decades, holiday card mailings seem to be on the upswing again following a low point in 2015, according to the United States Postal Service (USPS).
During the past three years, 160 million more cards have been mailed than in the three years prior. That includes an increase of 44 million during the most recent USPS fiscal year (October 1 – September 30) — and overall, Americans still send 1.6 billion holiday cards, according to the Greeting Card Association.
Today, holiday cards are seeing an upswing which can be attributed to the following:
· Challenges with digital communication
· A craving for tradition
· A desire for more authentic connections
To learn more about the history and evolution of holiday cards, why they are rebounding in popularity as well as to track inspiration and design trends, download our white paper, “Cards Galore: An Insider’s Guide to the Evolution of Holiday Cards.”