Dare to be
Sean Cushing, Director
Product and Vertical Marketing
Now more than ever, you need to differentiate yourself and your products from the competition in order to survive. There are no cookie-cutter solutions. Your brand needs to be visible, memorable and consistently executed … all while staying within budget. You need the right partner to take care of all the details so you can focus on your core business and remain nimble in your market.
In today’s omnichannel world, it’s the tangible piece that stands out, as noted by John Hall in his post about 2019 marketing trends. Print captures the attention of prospects and builds brand loyalty among customers even when it seems everyone else is relying solely on digital communications. In fact, print is at the heart of sales, marketing, operations, finance and production across every industry. Whether it plays a leading or supporting role, you simply can’t get the job done without it.
Here are some graphic trends you might want to consider for your next marketing campaigns or when updating your corporate identity materials:
- Precious metals: Add a metallic effect with gold, silver and iridescent accents. When used in packaging, these elements convey a sense of luxury and exclusivity.
- Tactile textures: From embossing and foiling to soft touch paper and high-gloss finishes, the opportunities to incorporate textures are numerous and varied.
- A cut above: Get creative and consider how you might fold, cut or create multiple dimensions with your printed piece. Create a physical and memorable experience.
- Big bold colors: The trend is to use intense, vibrant colors (think fluorescents) to stand out and make an impression. Color consistency is challenging but important.
Watch this video to learn more about enhanced printing techniques like variable print to foil.