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Why Brick-and-Mortar Stores Still Matter

Why Brick-and-Mortar Stores Still Matter Blog Post Why Brick-and-Mortar Stores Still Matter Clearing up misperceptions and identifying opportunities Facebook LinkedIn Twitter Pinterest Google+ Jenna WorrellDirector of Marketing What do brick-and-mortar stores have in common with Mark Twain? Reports of their deaths were exaggerated. What had been termed a “retail apocalypse” hasn’t quite materialized. What did … Read more Why Brick-and-Mortar Stores Still Matter

Experimenting with Experiential Marketing

Experimenting with Experiential Marketing Blog Post Experimenting with Experiential Marketing A key factor in creating a crave-worthy brand and retail location Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Once upon a time, shopping was a practical function, not a leisure activity. In fact, most people considered it a chore (no doubt some still do!). … Read more Experimenting with Experiential Marketing

The Role of Visual Merchandising in the Customer Journey

The Role of Visual Merchandising in the Customer Journey Blog Post The Role of Visual Merchandising in the Customer Journey In retail, it’s all about discovery, comparison and acquisition Facebook LinkedIn Twitter Pinterest Jenna Worrell Director of Marketing First let’s address the elephant in the room: Internet shopping hasn’t killed retail store sales. Consumers continue … Read more The Role of Visual Merchandising in the Customer Journey