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Not All Marketing Channels Are Created Equal

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NOT ALL MARKETING CHANNELS ARE CREATED EQUAL Blog Post Not All Marketing Channels Are Created Equal Understanding the Neuroscience of Print Facebook LinkedIn Twitter Pinterest Jamey Gentry, Director Marketing Communications In today’s revolutionary, hyper-connected world, you have many marketing communication options. That means media marketing plans need to be savvy, memorable and effective to not … Read more Not All Marketing Channels Are Created Equal

Quiz: How Colors Make Us Feel

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QUIZ:How Colors Make Us Feel Quiz Quiz: How Colors Make Us Feel Facebook LinkedIn Twitter Pinterest Color has a significant impact on branding, marketing and advertising. Yet one color cannot generate the exact same reaction for all viewers every time it’s used. What research on color psychology provides is directional guidance, not an absolute guarantee. … Read more Quiz: How Colors Make Us Feel

Marketing Mix: The 4 P’s — Inside-Out Approach

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Marketing Mix: The 4 P’s —Inside-Out Approach Blog Post Marketing Mix: The 4 P’s — Inside-Out Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications All marketers should know the 4 P’s: product, price, place and promotion. They were created by E. Jerome McCarthy in 1960. The 4 P’s are the cornerstone of the marketing … Read more Marketing Mix: The 4 P’s — Inside-Out Approach