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Everyone Wins with Reciprocity

EVERYONE WINS WITH RECIPROCITY Blog Post Everyone Wins with Reciprocity An effective way to influence prospects and customers Facebook LinkedIn Twitter Pinterest Jamey Gentry, Director Marketing Communications Throughout our lives, we’ve all heard that it’s better to give than to receive. But it turns out that when it comes to attracting customers, you can give … Read more Everyone Wins with Reciprocity

Part 3 of 3: The Power of Sensory Marketing

Part 3 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 3 of 3: The Power of Sensory Marketing Real-world examples demonstrate success Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In this three-part series, we first defined sensory marketing and then looked back at how all five senses have been used in advertising … Read more Part 3 of 3: The Power of Sensory Marketing

Driving Brand Consistency

Driving brand consistency Blog Post Driving Brand Consistency What to include in a style guide Facebook LinkedIn Twitter Pinterest Jamey Gentry, Director Marketing Communications There’s an old adage that “people buy from people” or to paraphrase, “people buy from companies they trust.” Historically, trust was built through personal relationships. In today’s world businesses use many … Read more Driving Brand Consistency