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The Difference Between Procurement and Purchasing

THE DIFFERENCE BETWEEN PROCUREMENT AND PURCHASING Blog Post The Difference Between Procurement and Purchasing Don’t use these terms interchangeably — they’re different Facebook LinkedIn Twitter Pinterest David Daffner, Vice President Managed Services While confusing procurement and purchasing isn’t the biggest faux pas you can make, it’s worth the time to learn the difference between the … Read more The Difference Between Procurement and Purchasing

Marketing Mix: The 4 C’s — Outside-In Approach

Marketing Mix: The 4 C’s —Outside-In Approach Blog Post Marketing Mix: The 4 C’s — Outside-In Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications You would think with a solid foundation of the 4 P’s, plus three additional supports to address service-based products — getting us to a total of 7 P’s — the … Read more Marketing Mix: The 4 C’s — Outside-In Approach

Marketing Mix: The 7 P’s — Service-Based Approach

Marketing Mix: The 7 P’s — Service-Based Approach Blog Post Marketing Mix: The 7 P’s — Service-Based Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications We’ve already covered the 4 P’s: product, price, place and promotion. Oddly enough, two decades passed before this basic concept, conceived in 1960, was updated. In 1981, Booms & … Read more Marketing Mix: The 7 P’s — Service-Based Approach