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Marketing Automation: 5 Steps for Success

Marketing Automation: 5 Steps for Success Blog Post Marketing Automation: 5 Steps for Success How to elevate this essential marketing tool Facebook LinkedIn Twitter Pinterest Renee S. Belina, Director Solutions Marketing Marketing automation isn’t a new concept — it’s been around since the 1990s. Over the past few years though, it’s begun to reach its … Read moreMarketing Automation: 5 Steps for Success

B2B Personalization: A Closer Look at Firmographics

B2B Personalization: a closer look atfirmographics Blog Post B2B Personalization: A Closer Look at Firmographics Applying Customer Details to Drive Higher Engagement and Response Facebook LinkedIn Twitter Pinterest Renee S. Belina, Director Solutions Marketing Personalization is no longer an optional, nice-to-do-if-you-get-around-to-it component of your marketing plan. It’s essential and it must be well executed. When … Read moreB2B Personalization: A Closer Look at Firmographics

B2B Personalization: Evolve or Be Left Behind

B2B Personalization: evolve or be left behind Blog Post B2B Personalization: Evolve or Be Left Behind Business-as-usual approach could put you out of business Facebook LinkedIn Twitter Pinterest Renee S. Belina, Director Solutions Marketing Back in the day, a good majority of B2B companies sold products and services face-to-face. That’s a very personal approach, but … Read moreB2B Personalization: Evolve or Be Left Behind